FICTIONAL BRAND CONCEPT / AI-CREATED IMAGERY / ILLUSTRATIVE NUMBERS

TIDE / Skincare launch

From scroll to shelf.

A fictional skincare brand launching one hero serum and an easy-to-understand everyday routine.

TIDE fictional campaign concept — AI-CREATED CREATIVE DIRECTION / CONCEPT

01 / MEET THE CLIENT

TIDE / Skincare launch

An imagined founder-led skincare business entering the market with one hero serum. Its commercial brief joins product education, a clear routine and a considered first purchase.

02 / THE CHALLENGE

What needed to change.

The category is crowded. Attractive packaging can earn attention, but the imagined launch needs to explain how the serum fits into a routine and make the path to purchase clear, without unsupported ingredient or benefit claims.

03 / THE OBJECTIVES

Give the work a clear target.

01

Explain the product clearly

Help shoppers understand the routine and intended use using approved information.

02

Build launch consideration

Give the product a consistent visual story across organic, paid and email placements.

03

Connect interest to orders

Measure the product-page and checkout journey, not just video views.

04 / LISTEN AND RESEARCH

Understand before creating.

LISTENAUDITINSIGHTPLAN

Proposed discovery / no client research was conducted

Start with the founder: positioning, customer questions, available evidence, stock, margin and launch budget. Review competitors and the product-page journey. Agree which claims can be supported before scripting or publishing.

CREATIVE HYPOTHESIS / TO VALIDATE WITH RESEARCH

Beautiful packaging earns a glance. A clear routine earns consideration.

05 / THE APPROACH

Make the product feel simple, tactile and useful.

01

Clarify the product story

Define a concise message, routine and invitation. Keep all ingredient and benefit statements subject to evidence and approval.

02

Build a visual language

Plan water-lit product photography, texture close-ups and short routine films, with consistent framing and typography.

03

Join up the launch

Connect creative to a focused product page and launch email sequence. Test hooks and review checkout behaviour before increasing distribution.

06 / PROPOSED PRODUCTION

Make the idea tangible.

VISUAL

A product campaign image library

Hero product compositions and texture details for organic and paid placements.

FILM

Short routine-led films

Explain the sequence and product handling with concise edits for different placements.

LAUNCH

A connected rollout

Launch calendar, email sequence, product-page direction and measurement plan.

Proposed campaign deliverables. This fictional campaign has not been run; the described films and research are not completed client work.

ILLUSTRATIVE DASHBOARD · INVENTED EXAMPLE VALUES

What we would measure.

2.8×

Example revenue / ad spend

€4,200 ÷ €1,500

105

Example orders

€40 average order value

€14.29

Cost per order

€1,500 ÷ 105 orders

EXAMPLE WEEKLY ORDERS

Week 1

12

Week 2

21

Week 3

30

Week 4

42

Illustrative 30-day scenario. Orders, revenue and spend are invented example values. Revenue / ad spend excludes product costs, fees and returns; it is not profit or a promised outcome.

WHAT THE RESULT MEANS

The invented example uses 105 orders at a €40 average order value: €4,200 revenue against €1,500 ad spend, or 2.8× revenue/ad spend. This excludes product costs, fees and returns and is not profit. A real report would explain attribution and compare contribution margin.

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YOUR BUSINESS / YOUR NEXT CHAPTER

Start with your story.

Tell Dale what you do, where you want to go and what is getting in the way. The creative starts there.

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